DNNA home fragrances by tennis player Donna Vekić have won the only gold for packaging design in Hiiibrand Awards 2021. Hiiibrand Awards is an international competition centered on brand design with two levels, Professional and Student, collecting design works of visual identity, logo and packaging, held since 2010. Besides winning the only gold in the category of Packaging Design-Professional, DNNA home fragrances are the only awarded project at the professional level from Croatia and the region among 1363 entries from more than 40 countries worldwide.
The DNNA brand is a reflection of Donna’s personality and inspirational story about her journey to success. True success never happens overnight, which is why blood, sweat and tears constitute the integral part of this story. There is no either-or, but only the duality showing those nice and not so nice moments, and making the most out of all sides of our personality. That is how this brand is positioned as well – two sides of the same coin, ups and downs every success story is filled with. The duality that lies at the heart of this brand is also featured in the packaging design. The steel globe also used as a candle snuffer is a symbol of tennis and strength, whereas the fragile glass vessel stands for tenderness. Every vessel is unique and handmade out of the highest quality Murano glass, blown, heated, cooled, personalized and signed by master glassmaker Stefano Mattiello.
Earlier this year DNNA home fragrances won second place in the Luxury Category of Dieline Awards, the world’s largest packaging design competition, then Red Dot Award, the most sought-after international mark for quality design, and two IdejaX Gold Awards, for branding and design, but DNNA home fragrance brand was also displayed at this year’s Zagreb Design Week. DNNA is sold worldwide at venues such as American Dream (New York), Segraeti (Monte Carlo), The Mall of America (Minneapolis) or Belodore (Budapest).
This year’s Hiiibrand Awards winners were selected by an international jury made up of experts from the USA, United Kingdom, Japan, Italy and China. The jury was chaired by Woody Pirtle, who was a partner of Pentagram for 18 years, and whose works are in the permanent collections of NYC Museum of Modern Art (MoMa), Library of Congress in Washington, Victoria & Albert Museum in London, Design Museum Die Neue Sammlung in Munich and Swiss Poster Museum in Zurich. The jury also consisted of Domenic Lippa, another partner of Pentagram, whose clients are H&M and Swarovski among others, and Keiko Hirano, who was one of the jurors tasked with selecting the logo for the Olympic Games Tokyo 2020.