Ukrainian Creative Stories (UCS) is a project that annually brings together the main advertising festivals of creativity in Ukraine.
Due to the war in Ukraine, this year the project was hosted in a different format, and included the Ukrainian Festival of Creativity Kyiv International Advertising Festival (KIAF), the presentation of Ukrainian agencies and the Fund for donation to support Ukrainian agencies.
The goal of UCS 2022, and of KIAF 2022 for that matter, was to bring on board the international community and to support the Ukrainian advertising industry. KIAF 2022 thus shortened its contest program to a single group titled Positive change consisting of three categories Commercial, Non-profit and #StandWithUkraine, awarding projects for the creativity of socially significant communications tackling social, ethnic or environmental issues.
KIAF 2022 received 822 entries from 31 country, and all the funds from participation were earmarked to support the Ukrainian advertising industry. Bruketa&Žinić&Grey Agency also expressed its support and solidarity with its Anxiety Meter, a project designed for Croatia Insurance Company together with Go2Digital, which was entered in several categories. The Anxiety Meter is a digital AI-powered citylight created to test anxiety levels of passers-by.
The Anxiety Meter won a bronze in two categories – Out of home advertising and Digital and mobile advertising.