After the first round of jurying, the AI Anxiety Meter, a digital anxiety level detector, and visual identity of the Regional Centre of Excellence for Robotic Technology, CRTA, ended up shortlisted at the ADC NY competition.
The AI Anxiety Meter was shortlisted in the Advertising category. It is a digital AI-powered meter developed in tandem with Go2Digital for Croatia Supplementary Health Insurance to detect the anxiety levels of Croatian citizens within the Go2Digital DOOH network. The citizens with the highest anxiety level received a free preventive exam at Croatia Polyclinic in Zagreb.
CRTA is a Robotics Lab within the Faculty of Mechanical Engineering and Naval Architecture at the University of Zagreb, whose AI-driven visual identity was shortlisted in the Brand / Communication Design category. The word “crta” handwritten by students was used as an input for AI. The resulting information was processed into a plethora of visual data upon which the visual identity was eventually based.
The Art Directors Club of New York (ADC) is the first international creative collective of such kind founded in New York in 1920 to enhance the quality of creative visual communications and to connect creative professionals across the world, about to embark on its 101st year of existence. The ADC members are the leading experts in the field of advertising, design and digital communications, and winning an ADC Cube is considered a pinnacle of one’ career by creative industry experts.