Last weekend during the Days of Communication, Croatian national festival of marketing communications held in Rovinj, MIXX and IdejaX awards were presented.
On Friday, April 1, the MIXX awards were handed out for digital marketing. Bruketa&Žinić&Grey Agency was awarded in the Best Branded Content category for their AI Anxiety Meter (Brigometar in Croatian). This digital, AI-powered meter was designed by the Agency teamed up with Croatia Osiguranje Insurance Company and Go2Digital to detect the citizens’ anxiety levels. The citizens with the highest anxiety level received a free preventive exam at Croatia Polyclinic in Zagreb.
On Saturday, April 2, the IdejaX Creativity award was presented. Bruketa&Žinić&Grey Agency came second on the IdejaX ranking list, winning three golds, one silver and two bronzes.
Two golds were awarded to the DNNA project for Donna Vekić, in the Branding and Design categories. The third gold was given to the AI Anxiety Meter in the Digital category.
The silver was won by Karlovačko VAR ad for Karlovačko pivo in the Alcoholic Drinks Category.
One of the bronzes was awarded to the ShakesPCR ad for the Theater EXIT Summer Nights in the Tourism, Culture and Leisure Time category, whereas the second bronze was won by the campaign “Faks washes everything but dirty words”, organized by Bruketa&Žinić&Grey Agency in collaboration with Saponia and the Safer Internet Centre (CSI), awarded in the Social Responsibility category.
The Enosophia project was one of the finalists in the Rebranding & Alcoholic Drinks categories, Podravka Pickled Vegetables (Zimnica in Croatian) in the Food category and visual identity of the Regional Centre of Excellence for Robotic Technology, CRTA, in the Miscellaneous category.