HRV
25 Aug 2021.
media: #branding #digital communication #packaging #visual identity client: #Osilovac sector: #alcoholic drinks

Enosophia: the very first wine brand in Croatia to have an interactive AR label

Enosophia is a new wine brand of the Slavonian winery from Feričanci that has come out as a result of growth and development of its forerunner, the Feravino brand. The owners wanted to create added value for their consumers, not only by enhancing the quality of their products but also by fostering sustainable development of Slavonia as a wine destination.

The name Enosophia stems from Greek and means wine wisdom (coined from the words enos = wine and sophia = wisdom). The new wine brand is a product of a long tradition of Feričanci vineyards (the cellars date back to 1804), as well as of the investment and the ambition to create a good wine story.

The aim of this brand is to make a positive impact on the surroundings, to preserve the tradition and the environment, and to create a propulsive, rich, educated and simply better world around us.

The vineyards in this region used to be entrusted to the care of vineyard managers. A healthy vine and abundant harvest required attentiveness, discipline and know-how because nature cannot stand indolent collaborators. The wine manager represented one side, and his character the other side of the vineyard.

Enosophia was inspired by those long forgotten people, the paragons of creation and love for one’s work. The aim of this new brand is to create widely affordable quality wines, to create new wine lovers, to create a new wine region and to create a better environment for oneself and for others. Enosophia is to become the best exemplar of creation.

The first two wines launched under the new brand are Graševina TRS No. 5 and Rosé Matarouge. These wines, in line with the brand strategy, and with the aim of educating young consumers in particular, are the very first wines in Croatia with an interactive label.

Using AR (augmented reality), the mobile application scans the label of TRS No. 5 wine to play a piece of music, composed purposefully to make the wine taste better, as reported by research. The consumer can also scan the Matarouge wine label to find out more about the world’s most famous rosé producing regions.

 

Enosophia: Ivan Maričić (CEO Osilovac d.d.), Igor Bušljeta (Marketing Director Nexe d.d.), Martin Kovačević (Head Oenologist), Lucija Kužir (Head of Viticulture-Wine Production), Jenette Šimić (Marketing and PR), Tena Abičić (Digital Marketing Specialist Nexe d.d.)

Bruketa&Žinić&Grey: Nikola Žinić (Chief Creative Officer), Davor Bruketa (Creative Director), Andrea Knapić and Nenad Gavrilović (Art Directors), Petra Peršić Blažičko (Project Lead), Dina Borošić (Account Manager), Vesna Đurašin (Production Manager), Iva Bolta (Head of Digital Strategy and Creative), Martina Tupek, Ivan Golubić and Vanja Činić (Copywriters), Mia Matijević (Social Media Manager), Iva Marenić (Digital Designer), Radovan Radičević (Head of DTP/Pre-press)
Željka Zrnić (Strategy)
NJI3 and Krunoslav Franetić (Design)

Delta Reality: AR mobile app
Pocket Palma: Music

Media
branding
digital communication
packaging
visual identity
sector
alcoholic drinks
Client
Osilovac
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