Today the winners of the Red Dot Award, known as the world’s most sought-after design quality label, have been announced. Bruketa&Žinić&Grey Agency has won three Red Dot Awards: for the Highlife ice cream packaging and visual identities of the Maslina Resort and the CRTA Robotics Laboratory.
All in all, the agency has won 24 such most coveted awards so far, like no one in the European Adriatic region, which is why Davor Bruketa was one of the Red Dot Award jurors a few years ago.
Highlife is a functional ice cream produced by Ledo, containing 30 % less sugar and fat, and a source of protein to boot. This makes a great news story, and ergo its packaging design was inspired by typography of newspaper headlines and news. The four ice cream flavors are easily identified by color-coded tubs and cartoon illustrations.
In addition to evoking natural ingredients, the softly hued colors were chosen to distinguish the product from counterpart products on the market. One year after, the Highlife ice cream cashed in a 20 % more from the sales than initially anticipated.
Maslina is a luxury boutique resort in Maslinica Cove nearby Stari Grad on the Island of Hvar. Its concept relies on the idea of mindful luxury – a high-end experience in sync with the environment. The visual identity was inspired by the resort’s unpretentious architecture – pavilions immersed in nature and façades decorated with ethereal vertical wooden beams. Its dominant features are vertical dotted lines with minimalist typography and colors copied from the resort’s immediate surroundings. Find out more about Maslina Resort project.
CRTA is a Robotics Laboratory within the Faculty of Mechanical Engineering and Naval Architecture of the University of Zagreb. Its visual identity was created by using artificial intelligence. Students wrote out the name of the institution in their own handwriting, feeding in inputs for AI. The ensuing information was processed, generating a plethora of visual data the visual identity was based on. Find out more about CRTA project.
“A strong brand and its strict management have always been important elements in creating customer loyalty. The Red Dot Award winners have created a consistent, yet modern brand image that embodies authentic values that help guide the customer and create trust,” said Prof. Peter Zec, PhD, the founder and CEO of Red Dot.
The Red Dot seal has been awarded for 66 years hitherto. This year more than 20,000 submissions were received from Europe, Asia and America, and adjudicated by 24 international jury members. The gala award ceremony is scheduled for November 12, when all the awarded projects will be posted in the gallery on the organizers’ website, and the printed yearbook will be made available in December.
Photo: Domagoj Kunić