The campaign “Tko pije, taj plaća” (“Drinkers Pay Their Way”), made in collaboration with the Croatian Institute of Public Health and high-school band Bonar, aimed to raise public awareness of youth drinking problem, but also left a trace on the corresponding legislative framework. In place of the traditional campaign, this project hacked the popular Nova TV’s Croatia’s Got Talent (“Supertalent”) Show.
It is the only Croatian project shortlisted for the Epica Awards this year. Established in 1987, Epica is unique as it is the only creative prize judged by the press. More than 200 magazines and websites from around the world are on our jury. This year Epica received 1980 entries from 59 countries.
Up until now, “Drinkers Pay Their Way” has won Balticbest Silver Award, IdejaX Best Public Interest Campaign Award and has been shortlisted for BalCannes and Cresta Awards.