16 Dec 2024.
“A soup to remember” was awarded at the only creative competition judged by journalists
The Epica Awards competition, established in 1987, is judged by media representatives from over 60 countries worldwide
A few days ago the Latvian Art Directors Club National Creative Excellence Festival Adwards was held. Creative Director of Zagreb Agency Bruketa&Žinić&Grey, Davor Bruketa, chaired the jury for the category Print Art and Design Craft. This was not the first time for Davor Bruketa to jury an international competition as to date he has been on a jury judging for Red Dot, D&AD London, Art Directors Club New York, The One Show, New York Festivals, Graphis or Young Guns, but also the first SE European chair of the jury of London International Awards and a permanent jury member of New York Cresta Awards.
This year the competition was staged online, and the winners were judged by 21 members of the international jury over a special digital platform. The jury members first had a look at the projects individually, and then discussed them online via videoconference.
Besides Davor Bruketa, the jury included inter alia Adam Kerj, Chief Creative Director of Accenture Interactive Nordics from Stockholm, also sitting on a jury for Cannes Lions, D&AD, One Show and Webby. He chaired the jury for Integrated and Digital Communications and PR.
Marjorieth Sanmartin, Executive Creative Director at TBWA Germany, previously at Wieden + Kennedy, chaired the jury for TV and Radio. Alek Frydrych, Associate Creative Director of VMLY&R Warsaw, awarded at Cannes Lions Festival, who is considered as one of the most interesting copywriters in the country by the Polish media, chaired the jury for Branding and Branded Content, Events and Sponsorships, and Print and Outdoor.
“The awarded projects have shown that creativity is not dormant event in most unprecedented circumstances. Digital jurying has proved worthwhile, and like any other crisis this one turned out to not be only limiting but also inspiring, offering new opportunities for enhancement and development of future competitions,” said Annija Mežgaile, Managing Director of Lativan Art Directors Club, the competition organizer.
22 Golden Awards were presented in 32 categories, but instead of a commonly held award ceremony, the organizers caught the winners by surprise online, and their reactions are available on their Facebook page. For fourteen years in a row Adwards has been organized by Latvian Art Directors Club dedicated to education and raising market communication standards at the national level, in collaboration with its umbrella organization Art Directors Club of Europe.
