Bruketa&Žinić&Grey Agency won the Croatian Agency of the Year title during the IdejaX and MIXX Award Ceremony, held online on the Days of Communication FB page on 16 April.
The award-winning projects not only concern the realm of ads, but also include new products and services created in collaboration between the advertisers and the agency.
IdejaX awarded Grand Prix to the Untouched by Light project, the first sparkling wine produced, sold and tasted in pitch darkness. The project was devised jointly by Bruketa&Žinić&Grey Agency and Radgonske gorice Winery to help the winery position itself in the global markets, reaping preorders and media coverage all over the world.
A1 Lapssus was pronounced The best telecom project. It is a new, globally first service using the cell phone unlocking function as an opportunity to learn Croatian spelling and orthography. By favoring storydoing in place of storytelling, this project brings the brand promise closer to its users. A1 Lappsus also garnered IdejaX Digital Craft and MIXX Best Mobile App and Best Tech & Innovation Awards.
The project Drinkers Pay Their Way was pronounced the best social campaign, produced jointly by Bruketa&Žinić&Grey Agency and the Croatian Institute of Public Health to raise public awareness of the youth drinking disorder and to prompt amendments to the corresponding legislative framework. Rather than be run like a traditional campaign, this project hacked the popular Croatia’s Got Talent Show (Supertalent Nove TV in Croatian).
The project marking the 60th Vegeta spice anniversary won the MIXX Award. The system of graphical elements created by Bruketa&Žinić&Grey Agency in unison with Podravka, Enterwell and iZone Agencies enabled users to design their own Vegeta label, leading to as many as 32,000 new labels on store shelves.
The Addiko Bank Virtual Branch Office, designed by Bruketa&Žinić&Grey Agency teamed up with Addiko Bank, 360provideo.hr and Comtrade, was the MIXX Awards Finalist. It is the next digital bank generation which allows the entire process from account opening to cash borrowing to run online without any physical contact with the bank.
The identity of the Grand Park Hotela Rovinj was the IdejaX finalist, one of the most ambitious hotel projects in Croatia. It took two years for Bruketa&Žinić&Grey Agency along with Maistra Hospitality Group to develop this project, which is based on physical interaction between the guest and the destination. Every application in this hotel is a meticulous work designed to complete the overall customer experience.
“Agencies will become boot camps for creativity to be used for the creation of original products and services, and not only for advertising. Agencies offer a great potential for the economy”, Davor Bruketa said.
“The award-winning projects herald the future of this industry, because they dealt with business-related challenges, and not only with communication issues of our clients, making us abandon the beaten paths of our industry”, Nikola Žinić underscored.