What’s hidden behind the Design Village conference posters?

Business requires collaboration ‒ this year’s Design Village Conference underlined focusing on the topic of Working Together. The conference was held in Ukraine, 11 through 13 October.

The underlying fact that a communication project virtually never involves just one person but always a bunch of people from different walks of life was a guiding principle behind the visual identity of this conference designed by Bruketa&Žinić&Grey Agency. It is represented as a black-and-white dotted screen forming a single whole.

Nevertheless, this visual identity cannot be fully seen at once but only when six seemingly unrelated posters are put together to create such single whole. Why don’t you take a look in the video :)

When looking at such poster, a vast majority of people would feel ill at ease and outside of their comfort zone. The authors claim this is the feeling we have when we step out of our own circles and enter collaboration with different experts such as scholars, artists, engineers, philosophers…

Davor Bruketa, Creative Director at the Bruketa&Žinić&Grey Agency also took part in this conference as a speaker, together with Rupert Breheny, VR Manager at Google and Luke Hayman, a partner at Pentagram, New York.

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Petra Adžić (Account Executive), Radovan Radičević (Head of DTP/Pre-press)