close
B&Z&G logo
HR
close
home
work
about us
news
news
awards
press clipping
contact
Back
News
education
exhibitions
lectures/workshops
peek inside
HR
Facebook Twitter Instagram Google+ LinkedIn Vimeo YouTube RSS
0

Untouched by Light – the world’s first sparkling wine made, sold and tasted in complete darkness

28.08.2019. |  published by Bruketa&Žinić, medium: branding, digital communication, packaging, PR, visual identity, client: Radgonske gorice, product / service: alcoholic drinks

A new sparkling wine brand called Untouched by Light, released by Radgonske Gorice recently, claims that best things happen in the dark.

According to Professor Emerita Ann C. Noble[1], the exposure of wine to daylight or artificial lighting results in what is commonly known as light-struck aromas. It decreases the intensity of citrus aromas, but increases the intensity of cooked cabbage or wet dog aromas.

For that reason Radgonske Gorice made a bold decision, after a suggestion by Bruketa&Žinić&Grey, to turn to the dark side and produce their new sparkling wine. Untouched by Light is made from Chardonnay grapes picked at night and aged in pitch darkness of a cave to be sold in (sun)lightproof bottles and preferably served in the dark.

Although its fermentation began only a few months ago and the first bottles will not be made available before next year, Radgonske Gorice have already started taking pre-orders.

Radgonske Gorice from Slovenia have a 166-year-long tradition of sparkling wine production. It was started in the era of Archduke John of the House of Habsburg-Lorraine, who expanded the wine production in the Radgona region, and cherished continuously even in the time when the wine cellars were owned by the Swiss-French Bouvier Family. The Winery Managing Director Borut Cvetkovič says:

”Untouched by Light is made from the ripest Chardonnay grapes by using the famous inside-the-bottle French fermentation method. What makes this wine unique is its aging process as Untouched by Light is left to age for two to three years in the caves of Radgona in Slovenia, untouched by the outside world – in complete absence of light. In our jargon it is known as a Crafted by Darkness method.

We use night vison glasses during harvest, bottle rotation and packaging. Once out of the cave, the wine is protected in a black lightproof bottle packed in a vacuum-sealed bag blocking any additional light or air contact. I would strongly recommend that you taste this wine in pitch darkness in good company.”

If you want to be among the first ones to see this sparkling wine come out of the dark, pre-orders are available at untouchedbylight.com.

Two months after the release, this story was covered in over 150 media outlets all over the world gaining around 200 pre-orders from wine distributors.

 

Radgonske gorice / Borut Cvetković (CEO), Andreja Novak (Marketing Manager), Klavdija Topolovec Špur (Enologist)

Bruketa&Žinić&Grey / Tea Silvia Vlahović (Strategic Planning Director), Mirna Ptiček (Art Director), Davor Bruketa (Creative Director), Maša Ivanov (Client Service Director), Vesna Đurašin (Production Manager), Jelena Mihelčić (Head of Press Relations), Vjekoslav Azenić (UX Designer), Dragan Lakičević (Copywriter, Video Editor), Ante Kantor (Account Executive), Ivan Tanić (Strategic Planning Director), Josip Buzov (Junior Strategic Planner), Marko Zabrdac (Account Executive), Robert Petković (Analytics Lead)

Kaligraf / Miho Karolyi
Rotoplast
Domagoj Kunić (DOP)
Julien David Goodman (Speaker)
Tabasco produkcija
Brojka produkcija
MM studio

 

 

[1] Noble, Ann C., Sensory study of the effect of flourescent light on a sparkling wine and its base wine, American Journal of Enology and Viticulture, Vol. 40, No. 4, 1989

Share the love

leave a comment Cancel reply

Connect with Facebook

Be aware: hate language, non-factual statements and poorly written comments will be edited or deleted.

Follow us: Facebook , Twitter, Instagram, Google+, LinkedIn, Vimeo, YouTube
or subscribe to the newsletter

Newsletter

Enter your e-mail address:

* = required field
Ukoliko želite primati newsletter na hrvatskom jeziku, molim Vas promijenite jezik na hrvatski.
Filter our work:
Client, Medium, or Product / service
  • 5. gimnazija
  • A1 Hrvatska
  • AARC
  • Abbott
  • Abilia
  • Abus za Hladno pivo
  • ACI
  • Addiko banka
  • Adris grupa
  • AlpStories
  • Američka ambasada u Zagrebu
  • Amnesty International Hrvatska
  • Andrej Roth
  • Ansambl LADO
  • Apatinska pivara
  • Are You Syrious
  • Artgroup Bruketa&Zinic OM Baku
  • Aspida
  • Atlantic grupa
  • Aussenwirtschaft Austria
  • AutoZubak
  • Avirtel
  • Avon
  • AZ MDF LTD
  • Azertelekom
  • AZVO
  • B.M.V
  • Bakcell
  • Baku Stock Exchange
  • Ban centar
  • BBK
  • BBV Pfalz
  • Beldocs festival
  • Belupo
  • bio&bio
  • Blues Machine
  • Bold
  • Booking.com
  • Boortmalt
  • Boškinac
  • Brandoctor
  • Briig Boutique Hotel
  • Brlog
  • Brokula&Ž
  • Bruketa&Žinić OM
  • Bruketa&Zinic OM Wien
  • C&C Yachting
  • Centar za mirovne studije
  • Ćernelić
  • CHR Eko-projekt
  • Chromos boje i lakovi
  • Cineplexx
  • Croatia osiguranje
  • Cromaris
  • Cubismo
  • Davor Rostuhar
  • Degordian
  • Delikroat
  • Delta Agrar
  • Design Village
  • Doka
  • Društvo psorijatičara Hrvatske
  • Državna lutrija Srbije
  • Dugraf
  • Dukat
  • Edward Bernays – visoka škola
  • Energotuš
  • EPH
  • Eurobev
  • Extreme Intimo
  • Fakultet elektrotehnike i računarstva
  • Favarger
  • Ferrari - Avtolux Baku
  • Festival Opatija
  • Flare
  • Forum mladih SDP-a
  • Franck
  • Freewa
  • Fresco
  • Freshtel
  • Fructus
  • Gajba
  • Galić
  • Ghetaldus
  • Gjuro
  • Gliptoteka HAZU
  • Global
  • Go sushi
  • GOOD Inicijativa
  • Grad
  • GRAWE Hrvatska
  • Grey Moscow
  • Grey New York
  • HEINEKEN Hrvatska
  • HEP
  • HNK Ivana pl. Zajca Rijeka
  • HOC Bjelolasica
  • Holcim
  • Horwath HTL
  • Hoto grupa
  • Hrvatska gorska služba spašavanja
  • Hrvatska komora arhitekata i inženjera u graditeljstvu
  • Hrvatska lutrija
  • Hrvatska pošta
  • Hrvatska turistička zajednica
  • Hrvatski duhani
  • Hrvatski filmski savez
  • Hrvatski paraolimpijski odbor
  • Hrvatski zavod za javno zdravstvo
  • Hrvoje Prpić
  • HURA
  • Hypo Alpe-Adria-Bank
  • IGEPA
  • iHaai
  • imall.eu
  • Infinum
  • iNovine
  • Institut za razvoj i inovativnost mladih (IRIM)
  • Istragrafika
  • Istraturist
  • Ivančica
  • Jaffa
  • Jako vino – Stina
  • Jamnica
  • Jeger
  • JOTS
  • Kamgrad objekti
  • Karlovačka pivovara
  • Kielo
  • Kokon
  • Komunikacijski laboratorij
  • Komunikacijski ured Colić Laco i partneri
  • Komunkacijski laboratorij
  • Konzum
  • KOSSP
  • Krapinsko-zagorska županija
  • Kraš
  • Kristina
  • KunstRaum
  • Lega-lega
  • Lider press
  • Livada
  • Lounge bar Škola
  • Ludo
  • Lumegrand
  • M. Special Car Armoring
  • Magdalena festival
  • Maistra
  • Marbo
  • Marko Lušić
  • Matica hrvatska
  • Mayr-Melnhof
  • McShark
  • Mediaform
  • Medora hoteli i ljetovališta
  • MEI
  • MIH
  • Mikser festival
  • Milla
  • Ministarstvo branitelja
  • MMM Agramservis
  • Motovun film festival
  • Motus
  • MPG Chiavalon
  • Muzej prekinutih veza
  • Muzejski dokumentacijski centar
  • Nada - Udruga za terapijsko jahanje
  • Nanobit
  • Nar Mobile
  • Narodni radio
  • Ne. Ne. Ne.
  • Neomedia
  • Nike
  • O.N.E.
  • Olimpijski centar Pag
  • Omoguru
  • one2play
  • OPG Chiavalon
  • OPG Marica Jug
  • OPG Nives Morović
  • OPG Vukina
  • ORYX grupa
  • Osječka pivovara
  • Outlet
  • Paprenjak
  • Pasha bank
  • Penezić&Kožul
  • Personal
  • Planet Sport
  • Pliva
  • PMD Group
  • Podravka
  • Poliklinika Bagatin
  • Popular Bruketa&Žinić OM
  • Prijatelji životinja
  • Primani
  • Primorac
  • Privredna banka Zagreb
  • Profil International
  • proposal
  • Prva Banka Crne Gore
  • Pučki pravobranitelj
  • Puma Sport Hrvatska
  • Queer Zagreb
  • Quercus Consulting
  • Radgonske gorice
  • Radio 101
  • Raiffeisen Bank
  • RCDT
  • Renault Nissan Hrvatska
  • Ribarić
  • Rimac automobili
  • Room
  • Samago
  • Samsung Azerbaijan
  • San Tommaso
  • Sapienti sat
  • Sofi
  • SOS dječje selo Hrvatska
  • Soundset
  • SPAN
  • Stress shuze
  • Tabor Film Festival - GOKUL
  • Take Me Home
  • Tantrum Solutions London
  • TDR
  • Teatar EXIT
  • Tele2
  • The Club Port Baku
  • The Coca-Cola Company
  • thenetworkone
  • Tigar teatar
  • Tjedan dizajna Zagreb
  • Topaz
  • Turistička zajednica grada Zagreba
  • Turistička zajednica Primorsko-goranske županije
  • Udruga Druga prilika
  • Udruga Srce
  • Udruga Sve za nju
  • Udruga Val
  • Udruga Zdravo novorođenče
  • Udruga Žmergo
  • Umami
  • UNICEF
  • UniCredit banka
  • United Aid for Azerbaijan
  • Uran
  • Urban Green Technologies
  • Ured za ljudska prava Vlade RH
  • Valtida Piccola
  • Veladrion
  • Vipnet
  • Vizkultura.hr
  • Volonterski centar Zagreb
  • Vukovar film festival
  • Warehouse
  • WWF
  • Xalq bank
  • Zagreb film festival
  • Zagrebačka banka
  • Zagrebačka pivovara
  • Zarez
  • Zavod VOZIM
  • Zelena akcija
  • Žito
  • Zrno bio bistro
  • Zveza za šport invalidov Slovenije – Paraolimpijski komite
  • ambient
  • annual report
  • branding
  • calendar
  • campaign
  • digital communication
  • direct
  • event
  • exhibition design
  • fair stand design
  • guerilla
  • illustration
  • indoor
  • monograph
  • office design
  • other
  • outdoor
  • packaging
  • POS
  • poster
  • PR
  • print
  • product design
  • radio
  • restaurant design
  • retail design
  • TV
  • typography
  • visual identity
  • alcoholic drinks
  • banking/investment/insurance
  • business equipment/services
  • cars
  • clothing/footwear
  • commercial public services
  • construction
  • corporate
  • cosmetics/beauty
  • energy
  • entertainment/leisure/culture
  • food
  • household
  • non-alcoholic drinks
  • other
  • other vehicles/auto products/services
  • pharmacy
  • public awareness
  • public service
  • publications/media
  • real estate
  • restaurants/bars
  • retail stores
  • self-promotion
  • sweet food/snacks
  • telecommunication
  • tobacco
  • travel/sport/tourism