13 Jun 2019.
media: #product design client: #Grey Moscow sector: #banking/investment/insurance

Grey Moscow and Bruketa&Žinić&Grey developed a bag with Cardbeast that you can use for paying

Cardbeast has recently launched a prototype called PayBag — a collection of technological bags, which can help users to pay for their purchases even faster and to take care of nature at the same time. The Mastercard Contactless payment chip is built into each bag so that payments can be done without pulling the wallet or smartphone out. This project was developed for Cardbeast with Grey Moscow and their partners were Bruketa&Žinić&Grey and Mastercard.

Despite the growth of environmental awareness, changes towards conscious consumption in consumer behavior are very slow. For example, only 5% of shoppers intentionally choose reusable bags while 64,7% continue to buy disposable bags on daily basis. A research revealed that the main switching barrier is the contradiction between sustainability and convenience. In other words, the fact that sustainable consumer behavior sets limits on comfort, aesthetics, ease and quickness of the experience.

To promote conscious consumption, Cardbeast decided not to encourage people to change their behavior, but to make sustainable shopping more attractive as an experience. To achieve that, they launched the PayBag® prototype collection — an all-in-one solution which makes shopping more sustainable AND more enjoyable.

Paying with PayBag® is easier and faster than using cash and plastic cards. In contrast to disposable bags, it can be used for years and doesn’t pollute the environment after that. Unlike ordinary reusable shopping bags (which people actually forget to bring with them at 40% of shopping trips), it remains in your pocket all the time — because you can’t go shopping without everything you need to do it.

Brand designers have developed a convenient technological solution: when folded, the novelty easily fits into a pocket, and when needed unfolds into a full bag. All bags are made of 100% recycled plastic and are presented in four versions, corresponding to the four types of cards of the partner bank. PayBag® prototype launched in support of conscious consumption and to help people to say no to disposable bags – one of the most common types of plastic waste. Pre-orders are available here.


Cardbeast (Client)

Grey Moscow / Olga Tsoukanova (CEP), Luiz Risi (Executive Creative Director), Julia Andriyanova (Creative Director), Maxim Vyazigin, Breno Ribeiro (Art Director), Ivan Podolyan (Copywriter), Alexander Pakulichev (Motion Design Director), Andrey Kitsen (Head of Design), Maria Kartashova (Account Director), Nadia Vakhrusheva (Account Manager), Shilpa Sinha (Planning Director), Ilya Uturgauri (Producer)

Bruketa&Žinić&Grey / Ivanka Mabić Gagić (International Business Director), Davor Bruketa (Creative Director), Petra Adžić (Account Manager), Vesna Đurašin (Production Manager)
Mia Marić (Designer)

Mastercard, Brigada (Partners)
Adservice (Production)
Gregory Shelukhin (Photographer)
Ivan Malimenkov (DOP)
CG Company (Postproduction and Animation)



product design
Grey Moscow

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