On Tuesday, June 4, 2019, during the Interact Congress the MIXX Awards Europe were presented for best digital advertising projects in Europe. Croatia Osiguranje insurance company and Bruketa&Žinić&Grey won Silver Award in the category of Brand Advertising for the Tunnel Campaign.
It was conducted together with Adris, Brigada and Millenium Promocija and was the only award-winner from Croatia and the Adriatic region among the campaigns for brands such as Coca-Cola, Nestle, PepsiCo, Samsung, Unilever and Vodafone.
MIXX Awards Europe is probably the most important digital advertising competition in Europe organized by the IAB Europe, the leading European-level industry association, and this year the Awards Ceremony was held in Warsaw.
Anna Lubowska, Chair of the Jury, said: “Today marketers have a range of channels in which they can reach their target audiences. This brings with it challenges on deciding where to allocate advertising budgets. Celebrating the latest and greatest work, the MIXX Awards Europe highlight why digital is a necessary channel for all campaigns. The competition recognizes these campaigns and the teams behind them achieving excellence in digital marketing.”
To date the Tunnel project has won eleven awards, including the Effie Award for Marketing Effectiveness, MIXX Award and SoMoBorac Award for Digital Marketing, Red Dot Award for Spatial Communication and IIDA for best exhibition design won by Brigada and Grand PRix and Eventiada IPRA GWA Awards given to Millenium Promocija for Event Management.
To recollect, the Tunnel is an interactive and multi-media exhibition staged against the backdrop of the Grič Tunnel in Zagreb as a time travel through parallel histories of Croatia and Croatia Osiguranje insurance company. The exhibition was seen by more than a hundred thousand visitors. The citizens were able to provide their own contributions to the physical exhibition by posting personal histories via social media.