Briig is a contemporary boutique hotel in Split, Croatia, located in the city centre, overlooking the famous Bačvice Beach. The geometrical shape of the hotel’s visual identity corresponds to the name given to this hotel, briig. The name stems from the hotel’s location, just above the sea level, and is derived from the nearby toponym Katalinića brig (Katalinić Hill) as well as the edgy shapes of the building (brid = edge in Croatian).
The focal point of the visual identity is an animation because the first encounter between a tourist and the hotel takes place online, on the screen. Offline, the logo’s shape and its type form two overlapped identity layers, both equally representative of the hotel’s name and thus applicable alternatively.
Bruketa&Žinić&Grey / Mirna Ptiček (Art Director), Davor Bruketa (Creative Director), Jasmina Bogdanović (Art Director), Petra Adžić (Account Assistant)
Filip Latin (Designer)
Justine Babut (Collaborator)