The Ne.Ne.Ne. multibrand store for children from 0 to 7 years located in the very centre of Zagreb has a completely different approach to children’s fashion. The Bruketa&Žinić&Grey Agency was tasked with designing visual identity according to the name Ne.Ne.Ne, whereas the store’s interior was designed by the Brigada Agency.
The name Ne.Ne.Ne. (in English No.No.No.) is very well familiar to parents as it designates a famous phase when children are prone to saying No! to everything. It reminded the agency’s team of a glitch, which inspired their design of visual identity.
Glitch is a short-lived fault in a computer system that corrects itself. The concept is most often used in the industries of computing, electronics and in video games. Every parent is faced with a glitch at least twice a day: their kid refuses to eat veggies, wants to wear sandals when outside temperature is 3 degrees below zero and throws himself/herself onto the floor if deprived of a chewing gum. These are, to put it nicely, children with an attitude :)
The visuals thus show small people with great attitude – children listening to music of their own choice, being their own super heroes, creatively engaged and making their own wings instead of buying them off-the-shelf. Take a look at how this identity was used in different apps.
Ne.Ne.Ne. / Manuela Šola i Nikola Žinić
Bruketa&Žinić&Grey / Nikola Žinić (Chief Creative Officer), Ante Kantor (Account Executive), Andrea Knapić (Art Director), Vesna Đurašin (Production Manager), Maša Ivanov (Client Service Director), Valentino Dujić (Digital Performance Specialist), Vedran Firkelj (Head of Digital Production), Igor Bilić (Web Designer)
Miran Vučenović (Designer)
Domagoj Kunić (Photographer)