The Tunnel – the third best strategy in Europe according to Strategy Slam

The final of the Fourth International Strategy Slam competition was held in Vienna on 11 October. It included eighth slammers from all over Europe. The Tunnel campaign designed and carried out by the teams from Adris, Croatia Insurance Company, Millenium promocija, Brigada and Bruketa&Žinić&Grey won the third place. The campaign was presented by Davor Bruketa in front of an audience gathered at Billrothhaus in Vienna. The whole event was live streamed on Facebook.

The Time To Talk About Money campaign designed by the Heimat Zürich Agency for Bank Cler, previously awarded in the Epica contest, won the first place. The To The Last Tree Standing campaign made by the Ogilvy Warsaw Agency for Bialowieza Forest won the second place. This campaign has previously won 13 Cannes Lions, 3 D&AD Pencils and 5 awards in The One Show competition.

The Beck’s – Legendary campaign of the Serviceplan Munich Agency won the fourth place. The We Believe In Youth campaign for McDonald’s designed by the Luna TBWA Belgrade Agency won the fifth place. The Ogilvy London Agency won the sixth and the seventh place with their campaigns Time To Change and Change Your Summer for NCS.

This was the fourth Strategy Slam organised by Strategy Austria, which for the first time included agencies from all over Europe. The finalists were selected by a jury of experts, and the winner was chosen by the audience.