The unjustly forgotten Croatian pop-icon, Višnja Pevec, was resuscitated by Heineken Hrvatska and Bruketa&Žinić&Grey Agency to feature in their hit promotional song Crna Višnja (Sour Cherry) for the new Karlovačko Crna Višnja (Sour Cherry) beer. Višnja Pevec has a starring role in the music and TV video that was aired on CMC and radio stations.
“The song ‘Crna Višnja’ (Sour Cherry) brought me back to life, but also opened the door to a new world. I was thrilled to have had the opportunity to work with young and creative people such as Vanja Činić, the songwriter, who warmed the cockles of my heart,” said Višnja Pevec.
The campaign nudged the Karlovačko Crna Višnja product towards the leading position in the Craft&Variety segment.
HEINEKEN Hrvatska / Filip Rabuzin (Marketing Director), Andrea Mišura Žuvela (Group Brand Manager), Nina Gračanin (Brand Manager), Tamara Podnar (Junior Brand Manager)
Bruketa&Žinić&Grey / Vanja Činić (Copywriter), Siniša Waldinger and Ivo Payer (Creative Directors), Valentina Bugarin (Account Director), Tanja Pružek Šimpović (Art Director), Tomislav Šestak (Senior Designer), Ana Krstić and Marko Zabrdac (Account Executives), Valentina Mavretić (Junior Copywriter)
Director: Angel Apostolski
Composer: Dubravko Robić, Robson Media