13 Jul 2018.
media: #digital communication #PR client: #Franck sector: #non-alcoholic drinks

Croatian tea brand sends calming tea to Prince Harry on the eve of historical Croatia vs England match

PR activation

On the eve of semi-final England vs Croatia match during World Cup, the most well-known Croatian tea brand Franck has sent a package of its Chamomile Tea to Prince Harry. The project was created in collaboration with Bruketa&Žinić&Grey and the story was picked up by numerous Croatian media and fans via social media in just a couple of hours.

England is famed for football and tea. Our national team has proven that Croatia is also a great force on the international football map. And as for the tea, we decided to make it easier on Prince Harry to watch the game knowing it could be tough considering our team’s excellent game,” said the company and they were right.

The package included the “Keep calm and dream on” message, referencing the British government’s historic motivational messages, and the tea box included a letter from Franck, apologizing for not being able to send a wedding present on time, and wanting to make up for that now.

Case Film:

Franck / Ivana Tavra (Corporate Communications Director), Tena Turčinović (Brand Manager), Livija Dević Vuljanić (Marketing Manager), Snježana Kondić (Digital Marketing Coordinator)

Bruketa&Žinić&Grey / Nikola Slamić (Copywriter), Davor Bruketa, Siniša Waldiner, Dragan Lakićević (Creative Directors), Dubravka Klepac (Account Manager), Maša Ivanov (Client Service Director), Nenad Gavrilović and Andrea Knapić (Art Directors), Jelena Mihelčić (Press Relations), Valentino Dujić (PPC Specialist), Radovan Radičević (Head of DTP/pre-press)

digital communication
non-alcoholic drinks

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