HRV
21 Jun 2018.
media: #campaign #digital communication #TV client: #HEINEKEN Hrvatska sector: #alcoholic drinks

We Could Have Made an Expensive Ad, But We Realized Beer is More Important

HEINEKEN Croatia and The World Cup

HEINEKEN Croatia was inspired by the saying “Actions speak louder than words” so instead of investing in an expensive campaign they decided to lower the beer prices during The World Cup 2018.  The agency took the brief – make a cheaper campaign – literally.

 

 

HEINEKEN Croatia / Filip Rabuzin (Marketing Director), Andrea Mišura Žuvela (Gropu Brand Manager), Nina Gračanin (Brand Manager), Tamara Podnar (Junior Brand Manager)

Bruketa&Žinić&Grey / Siniša Waldinger, Ivo Payer (Creative Directors), Valentina Bugarin (Account Director), Tanja Pružek Šimpović (Art Director), Vanja Činić (Copywriter), Ana Krstić (Account Executive), Tomislav Šestak (Designer)

Production: Kabinet
Director: Hrvoje Hribar
DOP: Radislav Jovanov – Gonzo

Media
campaign
digital communication
TV
sector
alcoholic drinks
Client
HEINEKEN Hrvatska
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