The Cropak Award ceremony for best packaging achievements in Croatia was held at the Sheraton Hotel in Zagreb on Tuesday 12 June. The overall Best Packaging Design Award was given to Bruketa&Žinić&Grey for their design of the gift edition of Chiavalon olive oil.
The Chiavalon Family, one of the most awarded extra virgin olive oil producers in Croatia, wanted to communicate more effectively the origin of their olive oils and the link between the tradition, state of the art technology and art of their production. A special gift edition of Chiavalon olive oil was inspired by the traditional architecture and art in Istria, film, music and the murals of Vodnjan, putting together historical and contemporary heritage.
“We are very happy that besides presenting us with the award for the quality of our products the professional circles also recognize the effort invested in their design. This award is a fruit of our long-standing cooperation with the Bruketa&Žinić&Grey Agency and as such it doubtlessly also celebrates the long-lasting friendship cultivated throughout the years with people from the agency. I would like to thank the whole team for knowing every time how to translate our vision into reality recognized by the connoisseurs as well,” said Tedi Chiavalon on this occasion.
This is the seventh Cropak Award for the Bruketa&Žinić&Grey Agency, and the second they have won for their cooperation with the Chiavalon Family Farm from Vodnjan.
The Cropak competition is organised with the aim to promote and underline the advantages and benefits of the packaging as an important tool helping to safeguard, promote and identify a product. It was organised by the Tectus Institute for Packaging and Graphic Arts for the fifteenth year in a row. The competition also strives to highlight the need of achieving qualitative progress in designing visual identity of the packaging, graphic and industrial design, its environmentally-friendly features and of making an integrated contribution to the environmental protection from the perspective of packaging management and packaging waste.