Image above: one of the proposed designs
Précieux is the new line of premium chocolate produced by the Swiss brand Favarger. The name means precious in French and was chosen by the development team in line with the agency’s guidelines. The client was also involved in the packaging design process together with the agency.
These were the initial proposals by the agency:
After adjustments in collaboration with the client, the final solution got closer to the visual language of the category:
Favarger / Emmanuelle Marcos (CEO), Valerie Epiney (Marketing Associate)
Bruketa&Žinić&Grey / Miran Tomičić (Creative Director), Tanja Pružek Šimpović (Art Director, final solution), Ivanka Mabić Gagić (Head of International Business), Josipa Pipunić (Account Assistant), Ivan Tanić (Strategy Planning Director), Tea Silvia Vlahović (Strategy Planner), Josip Buzov (Junior Strategy Planner), Radovan Radičević (Head of Pre-press/DTP), Danko Đurašin and Željka Tročak (DTP Operators)
Domagoj Kunić (Final design photo)