23 May 2018.
media: #packaging client: #Podravka sector: #food

All Creative Chefs Should Have These New Vegeta Packs In Their Kitchen

We often only need a bit of inspiration to create great meals with tested ingredients. One thing that could help in this is Vegeta, with their new limited edition of four inspirational packs, with playful and entertaining designs that look like that perfect ingredient for creative cuisine.

“Younger generations like to explore new flavors, but they are practical, so we want to remind them that Vegeta is a simple ingredient for every challenge of their inner chef,” parent company Podravka said in the press release, believing that younger consumers will be motivated to collect all four variants.

Packagings come in four colors with the recognizable Vegeta’s chef in the foreground, calling us to cook freely. Every packaging contains different illustration and Vegeta’s secrets.

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Maša Ivanov (Client Service Director), Nebojša Cvetković (Art Director)


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