HRV
03 May 2018.

Ivan Kovačević chooses the Webshop of the Year

Ecommerce Day

This March, Bruketa&Žinić&Grey’s Digital Shopper Hub Director Ivan Kovačević held a lecture during the Ecommerce Day, the largest regional conference in online shopping. As an expert with 15 years of experience, Kovačević presented key trends in omnichannel and used the agency’s case study for AutoZubak Neostar as an example of online and offline customer experience integration in buying used cars. Kovačević was also a jury member for the Webshop of the Year 2018 regional competition organized by sMind.

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Cresta is an international award for creativity in marketing communications, which has been awarded since back in 1993 and for which many of the most respected international creative companies compete. It is considered to be a real global benchmark for and of creative standards.

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