On Friday evening during the Days of Communication Festival in Rovinj the Bruketa&Žinić&Grey Agency has won two MIXX awards for Digital Marketing and Silver and Bronze Effies for Marketing Effectiveness. The award-winning campaigns were the campaigns for the following brands: Croatia osiguranje, Vip and Karlovačko pivo (HEINEKEN Croatia).
The project Throwback Tunnel won the MIXX award in the category of Cross Media Integration Campaign and Bronze Effie in the category of Corporate Communications. The project was designed by the Bruketa&Žinić&Grey Agency in cooperation with the Millenium promocija and Brigada agencies and the team from Croatia osiguranje.
The project differentiated Croatia osiguranje (insurance brand) from their competitors in the market by their 133 year long tradition communicated as a historical exhibition in the Zagreb Grič Tunnel. The exhibition was staged as an interactive time travel through 13 decades of the Croatian history inviting citizens to become active participants in the exhibition until its closing. The interest of the citizens resulted in the exhibition declared the event of the year. The number of visitors exceeded all expectations.
The campaign #nemadanema won the MIXX Award in the category of the Best Branded Content. It successfully made the Vipme telecommunication brand relevant to the millennials who accepted it as a part of their subculture. Instead of using unappealing classic commercials the millennials never watch, the trip hop group Hight5 made a song about the digital everyday life that soon became an underground hit.
It was first time presented by influencers over live streaming, and was later made available for downloading from interactive posters. The song ranked on the YouTube Top Song and Music Charts in two days. Together with the team from Vipnet and Bruketa&Žinić&Grey, the following agencies took part in the campaign as well: Degordian, Primate, Poster, Unlimited Communications and OMD.
The campaign I Think Therefore Barley (Barely is similar to I am in Croatian language) won Silver Effie in the category of Beverages. It was focused on the fact that Karlovačko pivo (beer brand) buys only 100% Croatian barley from domestic vendors for their beer making industry. It was a landmark in their communication helping them overtake their chief competitor in image values after a long time. Three quarters of the respondents in the follow-up recognize Karlovačko pivo as a brand contributing to the community and the economy, and the production of domestic barley has increased. In addition to the team from Heineken Croatia and Bruketa&Žinić&Grey, the Starcom/Publicis One media agency also worked on this project.