21 Mar 2018.
media: #campaign #outdoor #packaging client: #HEINEKEN Hrvatska sector: #alcoholic drinks

Karlovačko beer gives up on red colour for Hajduk Football Club

Limited edition packaging and a campaign

After Matošić, Vukas, Šurjak, Bokšić and many others, Hajduk, and especially its fans, will get another club legend.

In honour of Hajduk, and all those who love and support this football club, Karlovačko beer, as Hajduk’s sponsor, launched a special limited edition of Bila (White) – a can of Karlovačko dressed in white colour of this iconic Split club.

Bila is the symbolic colour of the Hajduk club, because of which the team actually carries the nickname Bili, and it is believed that playing in white jerseys brings them luck.

Along with the campaign slogan I krv svoju za bilu boju (Our blood for the white), the agency Bruketa&Žinić&Grey communicated the brewery’s willingness to give up its most recognizable element – the red colour – in honour of Hajduk.


HEINEKEN Hrvatska / Filip Rabuzin (Marketing Director), Andrea Mišura Žuvela (Group Brand Manager), Nina Gračanin (Brand Manager), Tamara Podnar (Junior Brand Manager)

Bruketa&Žinić&Grey / Ivo Payer, Siniša Waldinger, Drago Mlakar (Creative Directors), Valentina Bugarin (Account Director), Vanja Činić (Copywriter), Tanja Pružek Šimpović (Art Director), Ana Krstić (Account Executive), Tomislav Šestak (Designer), Tea Silvia Vlahović (Strategic Planner), Josip Buzov (Junior Strategic Planner)


alcoholic drinks

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