HRV
06 Sep 2017.
media: #visual identity client: #Franck sector: #non-alcoholic drinks

Franck Redesign

Renowned coffee and tea manufacturer

Franck is a renowned manufacturer of coffee, tea and foodstuffs in the region, with 125 year long tradition, during which a strong visual recognisability was built. Franck Redesign incorporates a precise design of the sign and the logotype in order to preserve the acquired visual integrity with the aim of adapting to the needs of modern market communications.

In the new visual communication Franka, the brand icon, has taken on a more prominent role, and the motive has been redesigned according to the illustration on the packaging of the Franck’s strategically most important product.

On the occasion of the 125th anniversary Franck has also launched a special edition of premium espresso coffee, Franck 125 Years Edition, made from the finest coffee species from the exotic regions of Latin America and Asia. This coffee comes along with a new packaging design and the accompanying visual identity applications at key touchpoints as well.

 

Franck / Ivica Srakočić (Director of Coffee Brands Group), Ana-Marija Brodarić (Senior Brand Manager), Mislav Žižanović (Regional Trade Marketing Manager), Vlatka Umolac (Designer)

Bruketa&Žinić OM / Miran Tomičić (Creative Director), Maša Ivanov (Account Director), Zrinka Požar (Account Assistant), Radovan Radičević (Head of DTP Department), Danko Đurašin (DTP Operator)

Andrea Knapić, Siniša Sudar, Tonka Lujanac (Art Directors)

Damir Bralić (Typographer)

Brian Wesley Lamoureux (special edition illustration)

Domagoj Kunić (Photographer)

Media
visual identity
sector
non-alcoholic drinks
Client
Franck
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