The solution for Karlovačko Lemon Natur Radler, which was designed in the summer 2016 by the agency Bruketa&Žinić OM, was published in the journals Packaging World and Directory. The Directory is one of the most prestigious international publications devoted to innovative advertising ideas, while Packaging World is the most read publication which writes about the packaging industry.
Here’s what Patrick Collister, editor of the Directory wrote: “I love this Croatian agency, and this is just the most wonderful display of craft skills. You can feel the care in every tiny detail, in the wrapping paper, the typography, the fact that lemon juice is the secret agent that reveals the copy of the letter: this piece oozes love for the product and love for design. ”
Karlovačko Lemon Natur Radler is the first radler on the Croatian market made from local lemons from the island of Vis. Read more about the project here.