30 Aug 2016.
media: #packaging client: #Apatinska pivara sector: #alcoholic drinks

Why is the deer left without a horn?

Belgrade’s Popular B&Z for Apatin Brewery


In cooperation with Jelen Beer (Deer Beer in English), Popular Bruketa&Žinić OM Belgrade came up with an idea how to announce the brand’s support of the Serbian Paraolympic Team.


During the Paraolympic games in Rio, every 10th label of Jelen Beer is printed with only one horn, just as every 10th citizen of Serbia is a person with some sort of a disability.

The updated label is therefore a symbol of supporting Serbian paraolympic team in Rio, but also all disabled people in Serbia in general, who are true champions in everyday life.

Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Nevena Vasiljević (Account Manager), Vlatko Mladenović, Miladin Miletić (Copywriters), Marko Gole (Art Director), Milan Maletić (Pre Press Operator)

alcoholic drinks
Apatinska pivara

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