Hrv
30 Aug 2016.
media: #packaging client: #Apatinska pivara sector: #alcoholic drinks

Why is the deer left without a horn?

Belgrade’s Popular B&Z for Apatin Brewery

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In cooperation with Jelen Beer (Deer Beer in English), Popular Bruketa&Žinić OM Belgrade came up with an idea how to announce the brand’s support of the Serbian Paraolympic Team.

jelen_pivo_bez_roga_2

During the Paraolympic games in Rio, every 10th label of Jelen Beer is printed with only one horn, just as every 10th citizen of Serbia is a person with some sort of a disability.

The updated label is therefore a symbol of supporting Serbian paraolympic team in Rio, but also all disabled people in Serbia in general, who are true champions in everyday life.

Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Nevena Vasiljević (Account Manager), Vlatko Mladenović, Miladin Miletić (Copywriters), Marko Gole (Art Director), Milan Maletić (Pre Press Operator)

Media
packaging
sector
alcoholic drinks
Client
Apatinska pivara
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