One of the latest projects of Bruketa&Zinic OM Wien has been creation of visual identity for Viennese consulting company called Quercus.

Quercus (/ˈkwɜːrkəs/ Latin”oak tree”) stands for an oak tree in the genus Quercus of the beech family. Oak is considered to be a cosmic storehouse of wisdom embodied within its towering strength. Therefore, the agency has chosen to use annual growth rings as the main sign in the identity to further establish experience path of the consultancy.

Letter Q illustrates outer bark that protects annual growth rings made from letter C. Stationary is printed on wood-toned paper to additionally emphasize the image of the new brand.

Bruketa&Zinic OM Wien / Joško Jureškin (Creative Director), Helena Rosandić (Director)