Stina Plavac Mali Stipančić – a wine meant to inspire
The label design is a blank white canvas that urges everyone to get their creative juices flowing while evoking the extreme conditions in which the vineyard is grown
Stina is a brand of wine from the Adriatic island of Brač, made from authentic wine sorts – pošip, plavac mali and opol. Research of the island brought Brandoctor to the conclusion that Brač is unique and known for its white stone and artists. Brač is the birthplace of many famous Croatian poets, novelists, sculptors or painters.
The stone is the source of inspiration because of its beauty, but also the symbol of hardship when it comes to wine growing. Therefore, the name Stina meaning stone was chosen because it is one of the symbols of the island.
Brandoctor created a way of connecting the two unique elements, the white stone and the artists, into one story. The Stina label represents a block of stone inviting the sculptor to sculpt, it is an empty canvas inviting the painter to paint, it is a piece of paper inviting the poet, writer or musician to write a poem, a story or compose music.
Brandoctor (branding) / Anja Bauer Minkara (Senior Brand Consultant), Petra Despot (Brand Consultant), Maja Benčić (Naming Consultant), Anja Bauer Minkara, Maja Benčić (copywriters), Jelena Mezga (Brand Implementor)
Bruketa&Žinić OM (design) / Davor Bruketa, Nikola Žinić (Creative Directors, Art Directors, Designers), Sonja Šurbatović (Designer), Vesna Đurašin (Production Manager), Jelena Mihelčić (Head of Press Relations), Radovan Radičević (DTP)
Dušan Drakalski (illustration making)
Domagoj Kunić (photographer)
Komakino (video production)
Ivan Čadež (music)
This project is the Design Week, European Design Awards, ADC New York, London International Awards and D&AD award winner.
Brandoctor is a brand consultancy part of Bruketa&Žinić OM group.
Made in 2011
