Bruketa&Žinić OM together with the advertiser AutoZubak, branding agency Brandoctor and media agency Pro media group won the bronze award for the AutoZubak Neostar campaign. Effie awards were pronounced at the national advertising festival Days of Communication.
AutoZubak is the leading company in sales and maintenance for brands such as Audi, Škoda and Volkswagen but also for all the other vehicle brands – information that consumers didn’t know about.
On the other hand, consumers want their vehicles to be maintained by recognized experts. With the new campaign AutoZubak Neostar showed how their experts can talk all the vehicle languages (are able to work with all types of vehicles). After this campaign maintenance services for other brand vehicles grew 521%.
The campaign was based on the brand strategy by Brandoctor. This is the 20th Effie award for Bruketa&Žinić OM.
Effie is the central marketing and business initiative in Croatia and the world that promotes unavoidable connection between marketing activities and market results.
Foto: Luka Stanzl/PIXSELL