Stina Plavac Mali Stipančić – a wine meant to inspire
The label design is a blank white canvas that urges everyone to get their creative juices flowing while evoking the extreme conditions in which the vineyard is grown
People from the Croatian Island of Brač have the reputation of being on the stingy side. It is Brač’s poor, arid soil that has taught the islanders never to waste a thing.
Their labels just might be the smallest in the world. But they believe that big wines do not need big labels.
Brač Wines: Poor in soil, generous in spirit.
Jako vino (client) / Ivica Kovačević (Director of Development)
Brandoctor (brand strategy and naming) / Anja Bauer Minkara (Senior Brand Consultant), Petra Despot Domljanović (Brand Consultant), Stipan Rimac (Junior Brand Consultant), Jelena Mezga (Brand Implementor)
Bruketa&Žinić OM (label design) / Davor Bruketa, Miran Tomičić (Creative Directors), Miran Tomičić (Art Director), Radovan Radičević (DTP), Vesna Đurašin (Production Manager)
Ivo Matić (Illustrator)
Domagoj Kunić (Photographer)
RED studio (Video Production)
Jonathan Bousfield (English Translation)
The label design is a blank white canvas that urges everyone to get their creative juices flowing while evoking the extreme conditions in which the vineyard is grown
TTI campaign and Manage Life packaging design
Packaging redesign for winery Zlatno Brdo