HRV
01 Oct 2015.

Brandoctors in the global REBRAND Hall of Fame

The first Croatian branding agency, part of Bruketa&Žinić OM group, side by side with global agencies like Interbrand, Landor, Siegel + Gale and FutureBrand

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A global branding authority REBRAND has published its Hall of Fame™ yesterday, including 26 brand consultants, among them experts from the first Croatian branding agency Brandoctor. Brandoctors are now side by side with big global agencies like Interbrand, Landor, Siegel + Gale and FutureBrand.

REBRAND Hall of Fame™ is the largest global recognition for brand consultants, honoring those who have received at least 10 awards or the equivalent in the REBRAND 100® Global Awards over the past 10 years, for successful, efficient brand transformations, through rebranding.

REBRAND pioneered in reviewing and publicizing the impactful stories of brand transformations with 110 jurors that have evaluated the work from 51 countries in over 40 disciplines through their yearly competition, to date. The quality, global reach and respect they have garnered is unmatched. REBRAND has been featured in The Wall Street Journal, CNNMoney, FastCompany, other publications and various media.

The partner of the project is London-based VIM Group, the world’s leading brand implementation network, whose CEO Marc Cloosterma said that delivering on brand promise has become equally important as creating brand promise.

Anaezi Modu, Founder and CEO of REBRAND said, “Brand consultants collaborate to strategize, design, deliver, and manage desired brand experiences. It is important to make a clear distinction between branding and marketing or advertising, for example. Branding deserves it’s own celebration for successful integration of various capabilities, and for the exceptional work elite brand professionals do to further causes and to touch many aspects of our lives.”

Brandoctor is the first Croatian branding agency, part of Bruketa&Žinić OM group, marking its 10th anniversary last year. “Brand is 100% emotion. Brands inspire consumers and thus contribute to the market growth and business success.”, said Brandoctor’s Anja Bauer Minkara adding: “The foundation for making inspiring brands is knowledge and experience. We believe in brands we are building, those are the brands that we buy ourselves. Without believing in what we are doing, we wouldn’t be passionate about our work. Inspired by this, we started the first blog on branding in the Balkans region.”

People who have collaborated with Brandoctor during the past 10 years are Igor Manasteriotti, Mia Marić, Maja Benčić, Moe Minkara, Ruth Hoffmann, Tomislav Jurica Kaćunić, Jurana Puljić, Ana Belić, Davor Rukovanjski, Neven Crljenak, Sonja Šurbatović, Slaven Kosanović Lunar, Bu Bu Tanenbaum, Siniša Sudar, Miran Tomičić, Popular Bruketa&Žinić OM, Davor Bruketa and Nikola Žinić.

Fotografija: Domagoj Kunić

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