Hrv
17 Sep 2015.

Branding is not just packaging

Bruketa talked in a panel discussion «How cities become brands»

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Davor Bruketa talked in a panel discussion «How cities become brands» held on September 16 as part of Zagreb Business Summit. He pointed out how the branding process is often missunderstood and that it affects the very identity of a city, so it’s not only packaging.

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