Paralympic Committee of Slovenia and Bruketa&Žinić OM created a campaign on the occasion of the Paralympic Games in Rio de Janeiro. The idea came from talking to the sportsmen. The decision which way to take in life depends greatly on the way of thinking. This was the insight.
If you’re strong in your head you can overcome all obstacles in life. The campaign wishes to reconnect these ideas with sports and tell a story about Slovenian paralympic sportsmen as people who are mentally strong and achieve excellent results no matter their physical disabilities. The body is not the problem, it’s what’s in your head that matters.
The campaign features the sitting volleyball player Lena Gabršček, bowling player Natalie Finkšt, swimmer Darko Đurić, triathlon athlete Alen Kobilica and hand-cyclist Primož Jeralič.
CiV / Dijana Vetturelli, Viktor Vetturelli
Bruketa&Žinić OM / Nikola Žinić (Creative Director), Maša Ivanov (Account Director), Marko Matijašević (Copywriter), Valentina Bugarin (Account Executive Senior), Damir Mazinjanin (Designer), Davor Bruketa (Creative Director)
Saša Krivak (pre press)
Special thanks to Mc Daniel and Black Strobe for free usage of the song I’m a Man