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Event and PR organization with FACC
AlpStories is a cosmetics brand combining the traditional therapeutic usage of alpine herbs with modern preparation technology. Brigada’s assignment was to create a shop concept and to apply it to a newly opened store in Zagreb’s Arena Centre.
AlpStories has two main, but very different product stories – ‘Our story’ which presents branded cosmetic products created by the AlpStories specialists, and ‘Your story’ that is based on displaying the cosmetic products customers create themselves. This is the first store in the world with all natural cosmetics that offers clients a chance to create their own product, which then is produced by a robot inside the store in real time.
The so called ‘your story’ area allows the users that have created a great new cream, gave it a cool name and label design to then display it and even sell it. This ‘community store’ concept is unique on the market, allows everybody to create their own brand.
This can also be done online, but the store provides a human touch. The store staff can help with professional advice and run an electronic skin analysis.
As the brand itself, the store also had to mirror the link between nature and technology. Spatial organization emphasizes the personal approach to each customer. By combining colors, materials and structures, the entire space evokes freshness from the Alps while communicating nature & technology collaboration.
To contrast “cold” technology Brigada used “warm” natural materials like pine wood and slate stone specific for the alpine area. The construction of the wooden blocks whose function is to accentuate specific products, gives a discrete association to alpine peeks. Also, the central brand wall is covered with authentic alpine visual.
Brigada / Damjan Geber (Creative Director), Marina Brletić, Ena Tadej (Architects), Ivana Validžić (Project Manager), Vlatka Leskovar (Product Designer)
Bruketa&Žinić OM / Jelena Mihelčić (PR Manager)
Brigada is part of Bruketa&Žinić OM group of agencies.
