Image campaign for Karlovačko Beer
Karlovačko has always been a brand that likes to tell great stories. The same is with their new campaign, with one of the fundamental human stories in its center, the story of a self-made man who went through a rough road to the stars, by hard work, persistence and with a help from his friends who shared the same vision.
It is this vision that Ivan Dečak and his band Vatra (Fire) have turned into success, that Karlovačko as a brand lives each day, wanting to give their consumers the best possible beer produced with 100% Croatian barley.
Karlovačko invites everyone to believe in themselves and says if you love what you do, then the best is yet to come.
Making of video:
HEINEKEN Hrvatska / Roberto Giugliano (Marketing Director), Iva Vukmanić (Brand Manager), Iva Peretić (Brand Manager), Petra Novaković (Junior Brand Manager)
Bruketa&Žinić OM / Siniša Waldinger, Ivan Čepelak (Creative Directors), Roberta Kranjec, Maša Ivanov (Account Directors), Ivan Tanić (Strategic Planner), Sonja Šurbatović (Art Director), Valentina Bugarin (Account Executive), Tomislav Šestak (Designer), Radovan Radičević (DTP)
Saša Krivak (DTP)
Filmmaster i Red production (TV production)
Marco Gentile (director)
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