A restaurant suggesting: Stay hungry for more.
Brand repositioning and visual identity redesign of the Koykan restaurant chain
McShark, one of three Austrian Apple Premium Resellers, was in summer 2014 taken over by iHaai – another Austrian Apple Premium Reseller, and Bruketa&Zinic OM Wien client. After the merger they decided to keep the brand McShark and asked the agency for a complete redesign and refreshment of the “older brother”.
iHaai opened it’s first shops in February 2014, and was recognizable for it’s fresh and friendly identity so McShark got new, lively and modern look, and inherited vivid orange corporate color from iHaai.
Rebranding was completed on November 13th, when the new website was launched, and the first redesigned McShark shops opened their doors around Austria.
Bruketa&Zinic OM Wien / Tanja Škorić (Creative Director), Karo Suder, (Account Manager)
Popular Bruketa&Zinic OM Belgrade / Miladin Miletic (Art Director), Nemanja Vicic (Account Manager)
Netural GmbH (Digital Agency)
