Aussenwirtschaft Austria, a division of WKO (Austrian Chamber of commerce), asked Bruketa&Zinic OM Wien to design a Christmas card that will represent them not just in Austria, but also in over 70 countries around the world where they have their offices. B&Z Wien team wanted to transfer the famous feeling of Austrian style holiday season around the world.
Combining the symbols of a boy (Vienna Boys’ Choir) and ice skating (favorite winter activity around Austrian towns and villages), with the Aussenwirtschaft brand identity, led to the simple illustration of an ice skating boy.
This lovely symbol is easily recognizable around the world, in all cultures, and symbolizes the simple joys of the winter season.
Bruketa&Žinić OM Wien / Tanja Škorić (Creative Director), Nebojša Cvetković (Art Direktor), Karo Suder (Account Manager)