close
B&Z&G logo
HR
close
home
work
about us
news
news
awards
press clipping
contact
Back
News
education
exhibitions
lectures/workshops
peek inside
HR
Facebook Twitter Instagram Google+ LinkedIn Vimeo YouTube RSS
0

Discomfort

06.11.2014. |  published by Bruketa&Žinić, medium: poster, client: Vizkultura.hr, product / service: publications/media

plakatiranje_nelagoda_web

«We wanted to print out these slides over «Flat» chairs by designer Filip Gordon Frank. For some reason that didn’t happen and the slides have been in a drawer for the past ten years or so. It’s a shame they go to waste. The photographer was Domagoj Kunić. The models are unknown. Domagoj says he doesn’t remember who’s ass he had photographed.

Everyone who has ever seen these slides felt discomfort. We also felt discomfort. The photographer felt discomfort while taking the photos. We think Filip Gordon Frank also felt discomfort when we suggested to print the slides over his chairs. This is probably the reason they stayed in a drawer for so long.

This is all too much discomfort because of completely ordinary human body, despite of everything that has happened in society and the arts for the past hundred years or so. Even though we are surrounded by pornography and commercially used nudity, it’s enough to slightly change the angle of the camera and again – discomfort. One should dive into this feeling of mismatch and understand the mechanisms that cause it. Those are the same mechanisms that cause a bunch of other unconscious reactions to social circumstances.

plakatiranje

In any case we believe this poster provides the observer with two possibilities: the pleasure of seeing beautiful human bodies from a less usual perspective, or discomfort – a feeling that’s worth addressing in the context of solving everyday social conflicts. Unfortunately, most of the observers who have seen this poster by now fall into the other group. So it’s really a shame this slides go to waste.”

The poster Discomfort was created as part of the project Plakatiranje (Posterising) organized by the web page Vizkultura.hr. Each Thursday Vizkultura.hr presents one poster dealing with social and cultural issues, made for them especially by either established or up-and-coming visual artists and designers and there have been over 80 of them so far. Besides the web page itself, the posters are being placed in a public space, the street window of Kino Europa in Zagreb.

Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative and Art Directors), Radovan Radičević (DTP)

Domagoj Kunić (Photographer)

Vizukultura.hr (Photo of the exhibited poster)

 

Share the love

leave a comment Cancel reply

Connect with Facebook

Be aware: hate language, non-factual statements and poorly written comments will be edited or deleted.

Follow us: Facebook , Twitter, Instagram, Google+, LinkedIn, Vimeo, YouTube
or subscribe to the newsletter

Newsletter

Enter your e-mail address:

* = required field
Ukoliko želite primati newsletter na hrvatskom jeziku, molim Vas promijenite jezik na hrvatski.
Filter our work:
Client, Medium, or Product / service
  • 5. gimnazija
  • A1 Hrvatska
  • AARC
  • Abbott
  • Abilia
  • Abus za Hladno pivo
  • ACI
  • Addiko banka
  • Adris grupa
  • AlpStories
  • Američka ambasada u Zagrebu
  • Amnesty International Hrvatska
  • Andrej Roth
  • Ansambl LADO
  • Apatinska pivara
  • Are You Syrious
  • Artgroup Bruketa&Zinic OM Baku
  • Aspida
  • Atlantic grupa
  • Aussenwirtschaft Austria
  • AutoZubak
  • Avirtel
  • Avon
  • AZ MDF LTD
  • Azertelekom
  • AZVO
  • B.M.V
  • Bakcell
  • Baku Stock Exchange
  • Ban centar
  • BBK
  • BBV Pfalz
  • Beldocs festival
  • Belupo
  • bio&bio
  • Blues Machine
  • Bold
  • Booking.com
  • Boortmalt
  • Boškinac
  • Brandoctor
  • Briig Boutique Hotel
  • Brlog
  • Brokula&Ž
  • Bruketa&Žinić OM
  • Bruketa&Zinic OM Wien
  • C&C Yachting
  • Centar za mirovne studije
  • Ćernelić
  • CHR Eko-projekt
  • Chromos boje i lakovi
  • Cineplexx
  • Croatia osiguranje
  • Cromaris
  • Cubismo
  • Davor Rostuhar
  • Degordian
  • Delikroat
  • Delta Agrar
  • Design Village
  • Doka
  • Društvo psorijatičara Hrvatske
  • Državna lutrija Srbije
  • Dugraf
  • Dukat
  • Edward Bernays – visoka škola
  • Energotuš
  • EPH
  • Eurobev
  • Extreme Intimo
  • Fakultet elektrotehnike i računarstva
  • Fakultet strojarstva i brodogradnje
  • Favarger
  • Ferrari - Avtolux Baku
  • Festival Opatija
  • Flare
  • Forum mladih SDP-a
  • Franck
  • Freewa
  • Fresco
  • Freshtel
  • Fructus
  • Gajba
  • Galić
  • Ghetaldus
  • Gjuro
  • Gliptoteka HAZU
  • Global
  • Go sushi
  • GOOD Inicijativa
  • Grad
  • GRAWE Hrvatska
  • Grey Moscow
  • Grey New York
  • HEINEKEN Hrvatska
  • HEP
  • HNK Ivana pl. Zajca Rijeka
  • HOC Bjelolasica
  • Holcim
  • Horwath HTL
  • Hoto grupa
  • Hrvatska gorska služba spašavanja
  • Hrvatska komora arhitekata i inženjera u graditeljstvu
  • Hrvatska lutrija
  • Hrvatska pošta
  • Hrvatska turistička zajednica
  • Hrvatski duhani
  • Hrvatski filmski savez
  • Hrvatski paraolimpijski odbor
  • Hrvatski zavod za javno zdravstvo
  • Hrvoje Prpić
  • HURA
  • Hypo Alpe-Adria-Bank
  • IGEPA
  • iHaai
  • imall.eu
  • Infinum
  • iNovine
  • Institut za razvoj i inovativnost mladih (IRIM)
  • Istragrafika
  • Istraturist
  • Ivančica
  • Jaffa
  • Jako vino – Stina
  • Jamnica
  • Jeger
  • JOTS
  • Kamgrad objekti
  • Karlovačka pivovara
  • Kielo
  • Kokon
  • Komunikacijski laboratorij
  • Komunikacijski ured Colić Laco i partneri
  • Komunkacijski laboratorij
  • Konzum
  • KOSSP
  • Krapinsko-zagorska županija
  • Kraš
  • Kristina
  • KunstRaum
  • Lega-lega
  • Lider press
  • Livada
  • Lounge bar Škola
  • Ludo
  • Lumegrand
  • M. Special Car Armoring
  • Magdalena festival
  • Maistra
  • Marbo
  • Marko Lušić
  • Matica hrvatska
  • Mayr-Melnhof
  • McShark
  • Mediaform
  • Medora hoteli i ljetovališta
  • MEI
  • MIH
  • Mikser festival
  • Milla
  • Ministarstvo branitelja
  • MMM Agramservis
  • Motovun film festival
  • Motus
  • MPG Chiavalon
  • Muzej prekinutih veza
  • Muzejski dokumentacijski centar
  • Nada - Udruga za terapijsko jahanje
  • Nanobit
  • Nar Mobile
  • Narodni radio
  • Ne. Ne. Ne.
  • Neomedia
  • Nike
  • O.N.E.
  • Olimpijski centar Pag
  • Omoguru
  • one2play
  • OPG Chiavalon
  • OPG Marica Jug
  • OPG Nives Morović
  • OPG Vukina
  • ORYX grupa
  • Osječka pivovara
  • Outlet
  • Paprenjak
  • Pasha bank
  • Penezić&Kožul
  • Personal
  • Planet Sport
  • Pliva
  • PMD Group
  • Podravka
  • Poliklinika Bagatin
  • Popular Bruketa&Žinić OM
  • Prijatelji životinja
  • Primani
  • Primorac
  • Privredna banka Zagreb
  • Profil International
  • proposal
  • Prva Banka Crne Gore
  • Pučki pravobranitelj
  • Puma Sport Hrvatska
  • Queer Zagreb
  • Quercus Consulting
  • Radgonske gorice
  • Radio 101
  • Raiffeisen Bank
  • RCDT
  • Renault Nissan Hrvatska
  • Ribarić
  • Rimac automobili
  • Room
  • Samago
  • Samsung Azerbaijan
  • San Tommaso
  • Sapienti sat
  • Sofi
  • SOS dječje selo Hrvatska
  • Soundset
  • SPAN
  • Stress shuze
  • Tabor Film Festival - GOKUL
  • Take Me Home
  • Tantrum Solutions London
  • TDR
  • Teatar EXIT
  • Tele2
  • The Club Port Baku
  • The Coca-Cola Company
  • thenetworkone
  • Tigar teatar
  • Tjedan dizajna Zagreb
  • Topaz
  • Turistička zajednica grada Zagreba
  • Turistička zajednica Primorsko-goranske županije
  • Udruga Druga prilika
  • Udruga Srce
  • Udruga Sve za nju
  • Udruga Val
  • Udruga Zdravo novorođenče
  • Udruga Žmergo
  • Umami
  • UNICEF
  • UniCredit banka
  • United Aid for Azerbaijan
  • Uran
  • Urban Green Technologies
  • Ured za ljudska prava Vlade RH
  • Valtida Piccola
  • Veladrion
  • Vipnet
  • Vizkultura.hr
  • Volonterski centar Zagreb
  • Vukovar film festival
  • Warehouse
  • WWF
  • Xalq bank
  • Zagreb film festival
  • Zagrebačka banka
  • Zagrebačka pivovara
  • Zarez
  • Zavod VOZIM
  • Zelena akcija
  • Žito
  • Zrno bio bistro
  • Zveza za šport invalidov Slovenije – Paraolimpijski komite
  • ambient
  • annual report
  • branding
  • calendar
  • campaign
  • digital communication
  • direct
  • event
  • exhibition design
  • fair stand design
  • guerilla
  • illustration
  • indoor
  • monograph
  • office design
  • other
  • outdoor
  • packaging
  • POS
  • poster
  • PR
  • print
  • product design
  • radio
  • restaurant design
  • retail design
  • TV
  • typography
  • visual identity
  • alcoholic drinks
  • banking/investment/insurance
  • business equipment/services
  • cars
  • clothing/footwear
  • commercial public services
  • construction
  • corporate
  • cosmetics/beauty
  • energy
  • entertainment/leisure/culture
  • food
  • household
  • non-alcoholic drinks
  • other
  • other vehicles/auto products/services
  • pharmacy
  • public awareness
  • public service
  • publications/media
  • real estate
  • restaurants/bars
  • retail stores
  • self-promotion
  • sweet food/snacks
  • telecommunication
  • tobacco
  • travel/sport/tourism