Popular Bruketa&Žinić OM Belgrade created the visual identity for an ice cream parlour Ludo located in Follonica, a town near Florence, Italy.

Quality, organic ingredients from the local area, absence of additives, limited, daily manufacture, dedication to the final product that distinguish Ludo brand from its competition, served as the main inspiration for the project.

Besides the logo made using a custom-made typography, the rest of the visual identity elements were also defined, as well as the ice cream cups and a set of promo materials.

 

Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Bratislav Milenković (Art Director, Designer), Nevena Vasiljević (Account Manager)