DNNA – a brand by tennis player Donna Vekić
Brand strategy for luxury products dedicated to premium quality and uniqueness
One of Delta Agrar’s brands – Danubius, needed packaging redesign for Durum pasta. The idea was to achieve an esthetic of natural and healthy, communicating directly the main character of the product – durum wheat, using the functional element of packaging – display.
The main characteristic of Durum pasta has also been emphasized through the new slogan – The best of wheat. Bestides the new packaging and the slogan, the agency design the necessary promo materials.
Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Bratislav Milenković (Art Director), Jovana Pavlović (Designer), Vlatko Mladenović (Copywriter), Sandra Topalović (Account Manager)
