HRV
25 Sep 2014.
media: #packaging client: #Galić sector: #alcoholic drinks

Galić wine extensions

Packaging design

galic_Chardonnay_close_up

Galić is a family winery from the Gold Požega Valley. The agency developed its visual identity and packaging designs for their first wines a few years back, with a recognizable stylized letter g inspired by grapevine.

galic_Bijelo_9 galic_Chardonnay

This year Galić came out with a large number of brand extensions so the existing system needed expansion, the entire brand architecture needed so be sorted out and developed vertically, through the price categories, as well as horizontally, through the sorts in each category.

galic_g_tocka_close_up

So now there is a visual difference between the wines of B and A category, premium and predicate wines, at the same time keeping the consistency with the stylized letter g, in order to keep the brand differentiation at sales locations.

galic_Pinot_crni_close_up  galic_Sauvignon_Blanc galic_rose_obr galic_Bijelo_9_close_up

Bruketa&Žinić OM / Miran Tomičić (Creative Director), Tanja Pružek Šimpović (Art Director), Valentina Bugarin (Account Executive)

Domagoj Kunić (Photographer)

Media
packaging
sector
alcoholic drinks
Client
Galić
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