Galić is a family winery from the Gold Požega Valley. The agency developed its visual identity and packaging designs for their first wines a few years back, with a recognizable stylized letter g inspired by grapevine.
This year Galić came out with a large number of brand extensions so the existing system needed expansion, the entire brand architecture needed so be sorted out and developed vertically, through the price categories, as well as horizontally, through the sorts in each category.
So now there is a visual difference between the wines of B and A category, premium and predicate wines, at the same time keeping the consistency with the stylized letter g, in order to keep the brand differentiation at sales locations.
Bruketa&Žinić OM / Miran Tomičić (Creative Director), Tanja Pružek Šimpović (Art Director), Valentina Bugarin (Account Executive)
Domagoj Kunić (Photographer)