Brigada was again in charge for Adris group’s promotion at the Weekend Media Festival (WMF). The same as in previous years, the task was to transform ideas and messages from the recent Adris corporate publications through an ambient, spatial intervention inside Adris’ former tobacco factory in Rovinj.
The idea of growth, recognizing and nurturing potential was transformed into a live, organic installation covered with real growing grass. Unlike previous WMF Adris promo stands, which relied on visual impressions primarily, this one focused on the phenomenon of growth.
A natural environment was created, unnaturally shaped at the same time, with the festival visitors stopping around it, using it for rest, conversation, computer work, or just to browse through the Adris corporate publications.
The installation looked so convincing and natural that even a local seagull used it to take a rest :)
Brigada / Damjan Geber (Creative Director), Dino Belamarić (Architect), Dominik Cergna (Product Designer), Željka Zrnić (Project Manager)
Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative Directors), Zrinka Jugec (Account Director), Tanja Pružek Šimpović (Art Director), Ivan Čepelak (Copywriter), Svjetlana Vukić (Account Manager), Radovan Radičević (DTP)
Adris grupa / Predrag D. Grubić (Corporate Communications Director)