The new wine from Galić family has a symbolic name – G točka (G spot). Therefore, the agency in the communication has played with the provocative name of the wine that is aiming mostly at the younger wine population.
Copy: Who says men have hard time finding it? The way to the enological climax is sometimes a lot easier than you think. Just go and find the Galić g·spot and let it play with your senses with the premium Cabernet Sauvignon and Merlot. With Galić G·spot, enjoy a glass filled with flirtatious life.
Bruketa&Žinić OM / Siniša Waldinger, Miran Tomičić (Creative Directors), Siniša Waldinger (Copywriter), Tanja Pružek Šimpović (Art Director), Valentina Bugarin (Account Executive)
Andrej Markulin (CEO Galić d.o.o.)
Saša Krivak (DTP)