Interaction design development

IxDA is an international organization committed to interaction design development. Croatia has its own IxDA branch subsidiary since last November and they have organized two IxDA Croatia MeetUps since. We caught up with Tin Kadoić, Brlog’s Creative Director, who is actively engaged in the project, to talk about IxDA.

So what is IxDA?

IxDA is focused on Interaction Design development, it was founded in 2003 and today it counts over 20 000 members in over 80 local branch organizations. IxDA members believe that the human condition is increasingly challenged by poor experiences. IxDA intends to improve the human condition by advancing the discipline of Interaction Design. To do this, IxDa fosters a community of people that choose to come together to support this intention by sharing knowledge, encouraging the international network and connecting with the business community and the academia.

What do IxDA members consider under Interaction Design?

Interaction Design (IxD) defines the structure and behavior of interactive systems. Interaction Designers strive to create meaningful relationships between people and the products and services that they use, from computers to mobile devices to appliances and beyond. Interaction Design catches up with the fast social and technological changes of today.

What are the specific goals of IxDA Croatia?

IxDA Croatia wishes to promote Interaction Design among designers and programmers, and to raise awareness among the academia and the potential clients. Besides the effect Interaction Design has on the commercial sphere, IxDA will try to draw the attention to educating young designers and using Interaction Design in artistic practice.

Who participates in the MeetUps and how?

Mostly UXers from Zagreb’s web studios and digital agencies, but the visitors range from psychologists who learned about the subject a few months ago to students from different areas and experienced information architects, visual designers, programmers, CEOs and university teachers. There were two lecture meetups until now, presenting two commercial and one artistic project. This will be the formula for the next meetups as well, with the commercial, artistic and student projects presented alongside. Interaction Design is omnipresent, so there’s no point in seeing it through one human activity only.

How to become a part of this project?

IxDA Croatia can be followed through the meetups  and Twitter, with all the news on the current events. I invite  everyone with experience in Interaction Design to join us.

Photography: Dario Belić