After last year’s success of Marketing Kingdom, Europe’s largest marketing event revisited Baku on April 10 and 11. The two-day conference gathered numerous marketing and advertising experts at The Fairmont Hotel Baku who shared their stories via presentations. Artgroup Bruketa&Zinic OM Baku’s name was again on the sponsor list along with some other local companies that supported the event.
The agency presented itself with the Time to STAND OUT concept which stretched to the restrooms (again) – in a female restroom, ladies were free to take a unique-color nail polish, and in a male restroom, gentlemen were encouraged to take a unique bow tie, both presents having them stand out among the 300 or so visitors of the event.
In the lobby next to the registration desk, the agency produced a stand – two vertical banners which communicate the concept in both Azerbaijani and English. A hostess, dressed in Milena brand was approaching visitors and handing out small flyers shaped as business cards.
The agency also engaged local artists from the Center of Contemporary Art and BRK to paint 30 classic wooden chairs and brand them with the agency’s logo, and then placed them among the hotel’s brown chairs to stand out.
Just like last year, this exposure again raised awareness about Artgroup Bruketa&Zinic OM Baku.
Artgroup Bruketa&Žinić OM / Kitica Kekić, Tonči Klarić (Creative Directors), Helena Rosandić (Director), Sona Melikova, Taleh Shirinov (Copywriters), Saleh Mehdiyev (Account Manager)
