19 Mar 2014.
media: #branding client: #Degordian sector: #creative industries

iSTUDIO became Degordian

Brandoctor’s rebranding

degordian logo

iSTUDIO is a digital agency that is one of the fastest growing companies in Croatia. They have contacted Brandoctor because of rebranding and renaming.


The repositioning was focused on the shift in their business strategy – from social media agency to performance oriented agency, as well as the character of people who work there – their youth, creativity, curiosity and innovation.

The key insight that led the rebranding process was their curiosity or the thirst for knowledge, for analysis and testing what makes the consumers curious, or what makes them “click.” As an aftermath iStudio creates the campaign that delivers clients’ business results.


The name was created based on the brand platform. The name Degordian comes from the term Gordian Knot or disentangling the impossible knot. In other words Degordian is a fast and effective solution to the most complicated digital challenge.

The logotype with the graphic intervention in the letter “d” is showing the cut in the Gordian Knot, symbolizing the unraveling or simplifying complex information.


Brandoctor / Anja Bauer Minkara (Senior Brand Consultant, Copywriter), Petra Despot (Brand Consultant), Jelena Mezga (Brand Implementor)

Tonči Klarić (Naming Consultant)

Igor Manasteriotti (Art Director, Designer)

Mia Marić (Designer)

creative industries

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