17 Mar 2014.

American Rebrand100® Global Award to Brandoctor for Smartson

Seventh Rebrand Award for Brandoctor


Brandoctor has won REBRAND 100® Global Award for the seventh year in a row, this time for their work with Smartson –  the first smartphone center in Croatia. Besides Smartson, a special Distinction award went to much larger and financially stronger brands such as Deutsche Telekom, American Airlines or Hyatt Hotels. This way, another small Croatian brand has made it among the most efficient rebranding projects globally, after working with Brandoctor, meaning how Smartson’s brand strategy succeeded in creating an emotional link with consumers and achieving strategic goals.

“You must engage in meaningful ways with your audience, or else your rebrand is pointless. The range from small to multinational organizations quickly reveal why strong brands win in the marketplace.” said Anaezi Modu, Founder and CEO, REBRAND.

“The goal of the project was to define our store as a place to find new or service an existing smartphone with the help of our friendly staff, also as a space that communicates positive values such as intelligence, resourcefulness, competence, kindness, street smart – and we succeeded.”, said Goran Muhar, MMM Agramservis CEO, owner of Smartson.

REBRAND is the world’s leading resource for brand transformation case examples and expertise. Celebrating 10 years of excellence, REBRAND 100 is the first and most respected recognition for repositioned brands. Featured in such publications as The Wall Street Journal, CNN Money, Bloomberg News, many articles and books.

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