Nikola Žinić has chosen and commented a few projects he wishes he has done:
Madden 25: Running Back Sons (Heat, San Francisco, USA)
https://www.youtube.com/watch?v=3qrrAxD7hOMGreat platform and execution made from brilliantly recognized insight rooted in a common stereotype: parents want their kids to be great sportsmen for their own selfish reasons, not for the sake of their kids.
Bristol – Myers Melanoma Campaign (Bungalow25, Madrid, Spain)
Simple and cheap execution based on nice insight. Great cost effective ideas with viral potential are needed today more the ever.
Honda Hands (Wieden + Kennedy, London, UK)
https://www.youtube.com/watch?v=Dxy4n0UT82o#t=25This is currently one of the best corporate image campaign.
This list has originally been published on the D&AD blog.